That amazing energy after a workout…

That’s what we want you to feel everyday when you put on our activewear. 


Shine Your Brightest In Our Holiday Sets!

With Fitness at its core, CHÁRMÁ allows you to comfortably and confidently take on your workout of choice, whether it’s slow-yet-strengthening yoga, movement-based dance, cardio-centric indoor cycling, high-intensity circuit training, or anything else in between.


With Function as its Foundation, CHÁRMÁ lets you effortlessly transition from running on a track to running an errand. When you’re constantly on-the-go, you should be able to revamp in a snap.


With maximum attention to Fashion, CHÁRMÁ already does the work of making you look good while you work out. Strategic design mesh panels show skin without compromising comfort.

Free Soul

The heart of CHÁRMÁ speaks with intention through each design, to inspire and empower women. Every piece sold has sticker notes included – a motivational or inspirational quote. Each piece brings with it a blessing of energy from the maker to the customer.


Shop, Style & Share #LiveCharma